The 5 Best SEO Backlink Tools and Their Relevance in 2022
Backlinks were originally regarded to be a significant influence in boosting domain authority. As a result, SEOs went overboard in attempt to increase their website's rating by creating as many backlinks as possible. This had a detrimental influence, however, because backlinks were being sold on the internet. Backlinks were purchased from these sites by SEOs, who believed that the more backlinks a site had, the higher its ranking and domain authority would be.
Google detected a lot of sites with fraudulent spam backlinks that had no effect on the site's ranking. Google chose to devalue backlinks and instead build new factors for ranking websites.
What Are Backlinks and Why Do They Matter?
A backlink is a link to your website from another website. In the viewpoint of search engines, backlinks are analogous to votes for your website. The greater the number of links to your website, the higher it is likely to rank in search engines.
Backlinks, however, are not all made equal. The most valuable backlinks are those from huge, well-known websites. Backlinks from spammy or untrustworthy websites can harm your website's ranking.
The next stage is to develop your backlink strategy after installing a WordPress SEO plugin such as All in One SEO or Yoast and using recommended practices.
There are a lot of ways to get backlinks to your site, but the process always starts with using a backlink checker to check existing backlinks for your site, and your competitors have.
That being said, let’s take a look at the best tools to track backlinks of any website.
Since it was discovered that Google uses backlinks as a factor in determining a website's ranking, backlink checker tools have been available. On the internet, there are both paid and free backlink checker tools. When looking for a Backlink Checker, keep the following points in mind to help you choose the best one.
Top 5 Free Backlink Checker Tools for 2022
1. SEMrush
The majority of the tools on this list try to entice users by allowing them to view only a portion of the backlink tables and then asking for a fee to view the rest. SEMrush has taken a completely different path. It provides a plethora of backlink metrics but no backlink lists. So you may explore the high-level stuff for free, but if you want to drill down, you'll need to purchase a subscription.
This is perfectly fine because high-level analytics is about the only thing missing from most of the other free backlink checkers. And SEMrush has got plenty to go around. They offer over a dozen of tables and graphs summarizing your backlink profile: backlinks by industry, by country, by top-level domain, attribute, type, anchor, and authority score, as well as backlink history going back over five years.
Best for: SEMrush is a great tool for generating quick, attractive-looking reports and taking the bird’s-eye view of your or your competitors’ link-building effort.
Free data allowance: unlimited reports, but only 5-10 actual backlinks per domain.
Seobility allows you to perform up to three backlink checks every day, with a maximum of 400 backlinks per check. Even though the number of links you can view is limited, you get to see the best ones because the list of backlinks is sorted from highest to lowest link rating.
A few more factors accompany the links, such as anchor texts, dofollow/nofollow attributes, link types, and related pages. A short summary of the entire backlink profile is also available at the top of the page: total backlink count, domain rating, and number of referring websites.
Ideal for: Seobility has two applications. One option is to go over your own website and see if there are any links that Search Console and SEO SpyGlass have missed. The second step is to look at your competitor's backlinks to learn more about their strategy.
4. Ahrefs
Ahrefs is another powerful keyword research tool. Like SEMRush, it’s easy to use. It’ll give you an overview of your chosen domain, and you can drill down to look at lots of details of backlinks.
Backlinks that you've lost are also easily seen with Ahrefs. These are links that you used to have but have since vanished. For example, the website owner may have removed the page that connected to you.
Backlinks that are broken can also be identified. These are links to your site that lead to your 404 page because the URL is broken. To correct them, you may need to contact the site's owner.
When examining competitors’ backlinks, you can filter these by ‘Link type’ and pinpoint domains that you want to target yourself.
5. SE Ranking
SE Ranking is one of my favorite backlink checkers because it allows you to examine incoming links to your website using data from Google Webmaster Tools. It's a paid service that includes a website assessment, rank tracking, keyword research, and competition rank tracking (beginning at $9 per month).
The following factors can be used to build a complete link analysis: index / noindex, follow / nofollow, cached / not cached, date discovered, Moz Domain Authority, anchor text, anchor text, Alexa rank, Ahrefs rank, social popularity, and more.
Conclusion
These backlink checking tools are all frequently used. Other backlink checking tools can be obtained on websites that sell SEO products. Choosing the ideal tool for you is based on the tool you believe offers the best results.
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